Vision

1. Ranking first among official international card distributers and novel international service providers in Iran
2. Acquiring majority of international transaction market share
3. Premier in advanced international services area

Mission

Best customer service provider within international and monetary cards in accordance with modern demands using novel, sophisticated technology, relying on expert human resources with best conditions and increasing growth of products and services and the provision of novel services in other international areas.

Values

1. We hold ourselves accountable in responding to customer demands with best quality in terms of provided services
2. Customer-centered approach is one of our main mottos and customer dignity is our top priority in customer relations
3. We value our customers time, and speedy delivery of high quality modern services is the pillar of our efforts
4. We promote our products based on customers and society’s needs based on their feedback
5. We hold ourselves bound to confidentiality and security of our customers information and take this as a main company principle
6. We commit ourselves to the highest quality standards in services delivered to customers
7. We commit ourselves to maximizing shareholder benefits
8. We recognize human resources as the most important asset and the fundamental element of organization growth and excellence